Social Media Marketing is basically advertisement which is done through social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and more. The main goal is to give a business boost by increasing brand awareness, bringing more traffic and increasing sales.
In this fast-paced world, where everything has gone digital, around 68 percent of people are active on different social media networking sites. That goes to show how important it has become to establish strong online presence to give a business more reach and exposure. It has become necessary to turn a business into a brand to gain people trust in order to increase sales and generate more business.
Strategical use of social media plays a vital role in building a reputation of any business. We can use social media handles to post pictures, posts, reels, videos, vlogs and what not to interact and target the right audience. When we say develop online existence of a brand that does not mean only having a website because that is not enough anymore. In order to expand your reach, let your brand grow and build reputation you have to stay active and bond with your followers that is the only way to gain more leads and customers.
Why Choose Digital Marketers
We are a result driven agency who believe in offering only top-notch services. With years of skills honed through experience and experiment in social media marketing we are the obvious choice. We have been in the field for last 7 years and our case studies show the number of satisfied clients we have had over this period of time. We know all the secrets of success and can take your business and turn it into a brand by giving it the necessary make over. We have all the tricks to keep you ahead of the game by maintaining positive impression on social media channels.
We know how to get the attention of clients and engage them for creating a long-term relation to grow your customer base for repeated customers. Being the marketing experts, we have a keen eye for creativity and innovation and our unwavering commitment to deliver data-driven optimized results for increased brand visibility for maximum growth sets us apart from others.
We at digital marketers, offer a dedicated team to take you along on the journey for your business growth and success. Our customer-centric approach ensures our strategies are set according to your business objectives to meet all the challenges and to achieve all the goals. Once you have found us, no need to look further, we are a one stop solution for all your social media marketing needs.
Choose the Right Social Media Marketing Platforms for Your Business
With so many social media platforms available for marketing, it can be challenging to select which advertisement channel will work best for your business. That’s where digital marketers your trusted marketing company comes in. Keeping in mind, your business goals, target audience and budget we help you select the best platform for your services by guiding you every step of the way. Over the years, we have devised strategies for effective advertising with our extensive experience of working with various social media channels.
FACEBOOK ADVERTISING
Facebook being the biggest social network in the world presents advertisers with the unparalleled opportunity for targeting potential customers. Facebook marketing is ideal for businesses of all sizes because of its affordable rates and quick turn around. It offers variety of ad formats like photo, video and carousel for promoting your content. Audience can be captured if targeting is done rightly based on consumers interest, location, age, salary and behaviour.
Facebook advertising is a best tool for increasing brand awareness, generating more leads and driving conversions. Once we develop a campaign strategy by identifying your business objectives, we run Facebook ad campaign and keep track for any changes needed for best possible outcomes.
INSTAGRAM ADVERTISING
Instagram is considered among top 4 social networks worldwide with more than 2 billion active users to be precise 2.4 billion (by Google). That makes Instagram an excellent platform for businesses to establish their profiles to extend their reach, improve brand awareness and increase growth by targeting the right audience. With the exceptional audience targeting options that Instagram marketing offers, businesses can interact, engage and bond with their clients and gain more followers.
Instagram offers various ads including photo, video, carousel, stories, collection and explore ads. We offer comprehensive Instagram advertising strategies, focused on your services, with compelling customized targeted ad campaigns best suited for your brand to ensure growth and success.
TIKTOK ADVERTISING
TikTok, with more than 1 billion active users, is being widely used for advertisement purposes. It is the social media sensation that has majorly captured the interest of younger audience and presents a perfect chance to connect and engage with them. Like other social media channels, TikTok also let us target the audience based on their demography, geography, interests and behaviour in order to increase sales and leads.
With the help of right strategies, popular trends, hashtags and ad campaigns we can benefit by increasing our brand visibility and developing trust among the users. TikTok marketing can be very effective since the users present there are highly active and engaging them by knowing their interest can be very productive. Ad formats that are offered by TikTok for marketing are: in-feed videos, sponsored challenges and brand takeovers.
LINKEDIN ADVERTISING
LinkedIn is not only the first choice of professionals for showcasing their skills, networking, and finding jobs but also it is an effective medium for doing business to business marketing all over the world. A well optimized profile provides opportunity for interacting with other professionals by joining groups and communities. It is the best platform for marketing and gaining business visibility and credibility for earning a loyal client base.
Promotion on LinkedIn can be done through paid marketing in various forms like sponsored InMail, sponsored content, message ads and display ads. It is a powerful platform for targeting audience, increasing brand awareness, generating leads and sales. It offers not only more reach and engagement but also higher Return on Ad Spend (ROAS) for advertisers. We have the skills to let your business stand out with the right strategy and plans.
SNAPCHAT ADVERTISING
Snapchat is among one of the top most used social platforms with more than 800 million active users worldwide. Any social media platform with this much number of active participants offers a unique opportunity for marketing. Snapchat offers to target audience with age bracket under 35, so if that’s where your business can flourish the most, that’s where you are suppose to be.
Snapchat offers different ad formats for advertising like sponsored lenses, commercials, story ads and video ads. With years of experience in social media marketing we have gathered knowledge and command over snapchat advertisement as well.
PINTEREST ADVERTISING
Pinterest is a platform which cannot be ignored when it comes to social media marketing. It offers great opportunity to capture audience with it’s more than 500 million active users online worldwide. It is a best platform to target female audiences. The kind of advertising methods supported by Pinterest include promoted pins, promoted carousels and promoted videos.
Pinterest lets you create and expand your community, boost brand awareness and drive traffic to your website. We can help you advertise your business through Pinterest marketing using the industry best approaches.
TWITTER ADVERTISING
With 368 million active users online, Twitter offers businesses to promote their brand to reach target audience and make more conversions. Promoted tweets, promoted accounts and promoted trends are among the type of ad formats that twitter has to offer to the marketers. Twitter marketing presents the opportunity to directly connect with the audience by direct messaging, posting multiple times a day and letting influencers boost your campaigns.
In short, Twitter is the best tool to give voice to your brand and bring traffic to your site. We can help you advertise your brand through Twitter marketing using the industry best techniques.
YOUTUBE ADVERTISING
Being the second-largest search engine in the world, YouTube stands tall in the world of social media with 2.49 billion active users. It offers a medium where by creating a unique content that resonates with your audience, you can create a loyal fan base. People love watching videos, may it be for education or entertainment or learning about a product or service.
We can incredibly increase our brand exposure with the help of YouTube massive user base. Various video ad formats that it offers are skippable, non skippable in-stream ads, in-feed video ads, bumper and many more.
WHATSAPP ADVERTISING
WhatsApp can be as good marketing platform as any other. It provides wonderful opportunity to connect with your audience using WhatsApp marketing that offers a reach to more than 3 billion active users online worldwide. Promotional messages, automate communication, product catalogue showcase and customer service are some of the ways among many that one can use for marketing purposes.
The type of ad formats that are available for WhatsApp are same as for Facebook or Instagram such that single image, video or carousels. These ads run on Instagram and Facebook by acting as a call-to-action button for WhatsApp landing page.
Top Five Pillars of Social Media Marketing
One important key factor that has to be taken into account while developing marketing strategies is to figure out how our brand has to be presented to the audience. In order to create a successful campaign for conveying the right message to the right people we have to know about their location, demographic and interest. We need to learn about the core components of social media marketing in order to understand how it works.
Social strategy
Creating a strategy for marketing a brand is the first stop towards the journey of social media marketing. Once we have established the goals we want to meet, the social media platforms we want to use and the type of content we want to create and share. It becomes necessary to develop a strategy to move things along smoothly.
In short, before running any kind of marketing campaign it is essential to develop a strategy that helps its execution. With a strategy laid out in advance, it becomes super easy to figure out where things went wrong in-case we do not get desired results.
Planning and publishing
In the field of marketing publishing content is the key to run successful campaigns. Posting content on the right time is as important as publishing content. In order to create impact on your target audience and to make sure maximum engagement and recognition following a strict schedule is very crucial.
There are many tools that allow to plan and publish content in advance without any chance of error and delay and that ultimately helps in running effective social media marketing programs.
Listening and engagement
Keeping track of where ever your brand is being mentioned provides an amazing opportunity for participating with the audience. Entertaining their queries and concerns play a vital role in connecting, earning loyalty and spreading brand awareness. We can even keep check on where a company, brand, product or service is being discussed.
We can even find out where when we are not being tagged or mentioned directly with the help of various social media listening tools such that NetBase Quid, Sprinklr and Brandwatch.
Analytics and reporting
In order to successfully keep driving results and to make informed decisions, we have to revisit our strategies from time to time and refine them according to the business requirements. To get improved results, it is important to know the kind of content and strategies that are working best for the brand. Ultimately, the success of every business relies on how good you can analyse your campaign performance.
Using analytics and reports, we get insights on which content is performing well, and who are our followers and when are they active the most. Keeping that in mind, optimized strategies for better targeting and improved results in the future can be formed.
Advertising
Advertisement offers a chance to present your content in front of the right audience at the right time. Paid advertisement needs a marketing budget but the upside is you can target audience based on their demographic information and behaviours. Advertising has a potential to upscale your profit by many folds. Advertisement is done through running ad campaigns. It offers a range of benefits including enhanced brand awareness, user engagement and trustful relation with the clients.
With the help of social media advertisement, you can directly target the audience who is most likely to become your customer. Social media campaigns, let you divert traffic to your website and easily make more conversions.
Why is social media marketing important?
Social media marketing is a great medium for reaching out to a million of users. As compare to traditional advertising methods, in a digital world, a single post or reel with minimum cost can bring much more followers which can be ultimately converted to customers by easily retargeting. Social media has entirely transformed the advertising landscape by offering more exposure to the businesses which ultimately leads to the increased traffic, more leads and conversions. Therefore, embracing new ways of marketing, following more interactive, dynamic and customer-centric approach has become inevitable for the brands.
Advantages of social media marketing
Let us discuss some of the advantages that social media marketing has to offer.
Cost-effective advertising
The affordable advertising options of social media marketing makes it cost effective. With the help of it, we can reach out to wider audiences on platforms like Facebook, Instagram, LinkedIn etc. It also makes it possible to achieve higher return on investment (ROI) if you know your marketing strategies and can execute them flawlessly.
Building brand loyalty
In order to build a brand loyalty, building a brand is first. For that to happen, making sure of maximum exposure of company’s product/services to the audience that needs to be targeted is important. If we manage to gain their attention by addressing to their concerns, responding to their comments. We are most likely to build a bond of trust with them by making them feel valued. That’s where brand loyalty develops, and not only we gain loyal clients but also get recommendations from word of mouth as well.
Influencer partnerships
Working with influencers provides a direct reach to their dedicated audience. We can partner with influencers who align with our brand values for higher engagement rates and better return on investment. This offers a perfect opportunity to boost brand visibility and acquire more customers by promoting our product and services.
Audience insights and market research
For a deeper understanding of the audience that we want to target based on their interests, behaviors and demographics social media platforms offer valuable insights for tailor marketing campaigns. We can better cater to customer requirements and emerging trends by helping them stay ahead of the competition using insights provided by social media tools.
Viral marketing opportunities
Social media presents opportunity to create content that resonates with your audience and reach to massive audience within a short period of time. It is all within our reach now, we can create creative campaigns, engaging content for brand awareness that has the potential to go viral and provide exponential growth.
Enhanced customer targeting and segmentation
Creating customized content based on customer needs, interests and preferences let us target specific customer segments on social media for our brand. This way we can create tailored ad campaigns for enhanced customer targeting which results in more leads and increased conversions.
Access to user-generated content
User generated content based on customer photos and reviews can help build trust and credibility among customers. We can harness the wealth of user-generated content being offered by the social media platforms for running user generated content campaigns for authenticity and better growth.
Competitive advantage
Companies and brands with strong social media presence get to have a competitive edge over competitors. By being consistent and staying active, businesses can engage better with clients, provide prompt responses, stay up to date with new market trends. These are all the factors that help you generate enduring strategies for sustainable growth to position yourself as industry leader.
Global reach and localization
Social media provides global recognition to a brand by providing a chance to reach audience worldwide without any geographical barrier. Companies can target specific regions according to their brand values using localization options provided by the social platforms.
Conclusion:
To conclude, social media marketing has revolutionized the way businesses connect and deal with their audiences. Social media platforms have become vital to enhance brand visibility, drive engagement, establish a strong online presence and develop long-term customer relationships. Choosing the right platforms for marketing, creating compelling content, and engaging with audiences has become crucial for businesses to increase their reach, brand awareness, drive conversions and achieve sustainable growth.
At Digital Marketers, we help you turn your business into a thriving brand by bringing years of expertise and a data-driven approach on the table. We ensure our social media marketing strategies are effective and perfectly align with your business objectives.